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A life insurance product that can provide financial utility during a client’s life & NOT just at death, living benefits can be the difference between financial survival and financial demise. At Alliance Group, we have been marketing & delivering living benefits to Middle America and small business owners since 1998. For over 15 years, our research in the marketplace has led us to believe that suffering from a critical illness IS unequivocally the biggest financial threat facing families and small businesses alike throughout the country.
If only we could keep disasters like this in mind, how much future damage might we avoid? It is impossible to tell, but such mindful preparation would do much to protect our so-easily destroyed achievements. The role insurance has to play in this is obvious, especially for our friends in the property & casualty industry, who will have quite a few checks to sign once this is all over. But it is also true for the life and health world, too. Insurance has long been sold on the premise of how little we can foretell the future, especially the darker parts of it. And it is something people simply do not like to think about.
Nearly a hundred and eighty years ago an American engine was built to make special financial benefits available to all citizens. It was perfect. It worked. It was risk and maintenance free. It had inherent social and tax benefits that remain sacred today.
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